Thriverapp media kit

Hello!

In a world gone crazy, one Aussie start-up is thriving by helping people to create and live their best life.

Thriverapp™ is a single destination connecting people to the resources, habits and success-systems of exceptional people* like Tim Ferriss, Tony Robbins, Gretchen Rubin, GaryVee, Brené Brown and many more. Developed by brothers-in-law Gareth Robinson and Jeremy Horne, Thriverapp connects its members with positive, life improving content and helps them build healthy new habits, proven to be game changing for some of their early beta users.

“It’s about self-improvement not selfies”, says Gareth.

The beta version of the app was launched in February 2020 on the App Store and Google Play. With over 500 beta users and more than 4,000 life-improving content items from the world’s best entrepreneurs, athletes, artists and icons, Thriverapp is already positively impacting people's lives. A Kickstarter crowdfunding campaign is coming to release their AI-powered in-app life coach ‘Max’ and the Five2Thrive™ 21-Day Challenge. There are also plans for a blog, podcast and YouTube channel.

The launch of Thriverapp is just in time for the post-COVID world.

*Thriverapp discovers exceptional people’s life tips, habits, tools and techniques from publicly available sources, then assembles that information into ‘Hero Lists’... Providing their members with bite-sized wisdom and actionable insights. Thriverapp Heroes do not endorse Thriverapp, and unless stated are not affiliated with MVLS Digital or Thriverapp in any way.

Vision

To become one of the most trusted and effective wellness and self-development communities globally.

Mission

Building a simple system for people to embed healthy habits and live their best lives utilising AI Tech, the Five2Thrive (F2T) System and Challenges together with Thriver community support and accountability.

How do we achieve our mission?

Our members design and live their best lives by connecting and embedding life improving content and resources from exceptional people like Tim Ferriss, Gretchen Rubin, Richard Branson, Arnold Schwarzenegger, Elon Musk, Brené Brown and more.

Max, our AI-powered life-coach*, provides members with advanced habit-forming tools and personalised guidance from some of the world’s most exceptional people. Max helps embed new habits, techniques and success-systems into our members’ lives.

To help turn theory into action, the Five2Thrive 21 day challenge is a fun and scientifically proven framework for members to embed their new healthy, life-improving habits.

*Under development.

How is Thriverapp different to other platforms?

BETA app show reel

Our story

In 2017 Gareth came up with the idea to create a network of 'thrivers' who helped one another excel in life. He contacted his brother-in-law Jeremy and floated the idea of him running the digital side of the business (Jeremy being a digital strategist and all).

Since then they've discovered thousands of exceptional people doing amazing things, However, finding that piece of advice, article, technique or habit that resonated sometimes felt like searching for a needle in a haystack! So they set to work creating a single online destination where people are able to discover and then embed the tools, techniques, habits and success-systems of exceptional performers.

After thousands of hours, Gareth and Jeremy launched the BETA version of Thriverapp on the App Store and Google Play in early 2020. The BETA version has over 4,000 content items and 500+ member profiles and Hero Lists*.

Along the journey, they realised that simply reading or watching what someone else does to live their best life, does not always help you to live yours. Most of us need a little nudge to turn our heroes’ life lessons into our own life-changing habits...

And this is where the upcoming Kickstarter campaign, Max, the F2T System and Challenge come in! With a little help from our founding Thriverapp community and Kickstarter pledgers, we will raise funds to further develop F2T and bring Max to life to help our members achieve huge life changes with minimal effort.

Finally, as we adjust to living with coronavirus, Gareth and Jeremy believe that Thriverapp, their F2T System and Challenge can play a small but important role in helping individuals navigate what for many is a challenging time.

*Hero Lists are a compilation of the tools, resources, techniques and habits of someone who has expert knowledge and advice to share (they’re not perfect [no one is], but they do excel in one or more areas of expertise). All Hero List content and recommendations are collected and curated by our marvellous content team from publicly available sources.

Bios

Gareth (co-founder)

Gareth lives in Bondi Beach, Sydney Australia where he loves nothing better than spending time in and out of the water with family and friends. He also enjoys giving back to the local community as a volunteer surf lifesaver. Since developing Thriverapp alongside Jeremy, Gareth says that some of the lessons he learnt are the benefits of a morning routine, the importance of self-awareness, and that focusing on little things can make a big difference! A few of his favourite Thriverapp Heroes include Ryan Holiday, Gretchen Rubin,Gary Vaynerchuk and Arnold Schwarzenegger.

Jeremy (co-founder)

Jeremy lives in Perth Australia and is a Digital Transformation Coach who has helped some of the world’s best known brands achieve big goals with digital technology and online media. Thriverapp brings together many of Jeremy’s passions: life-long learning, technology, self development, family, helping others to live their best lives, and (of course) working with his brother-in-law! An avid Podcast listener, Jeremy’s taken gold nuggets from many Thriverapp heroes over the years, his favourites being Tim Ferriss, Pat Flynn, Kevin Rose, Dave Asprey and Dan Sullivan.

BETA User feedback

“It’s made me look at life differently, my existing habits, relationships, eating habits…” Paul

“What I like about Thriver is it provides you with one single place that captures all the things I’m interested in.” Jean-Philippe

“I've honestly been looking for something like this for years! It's an impressive start; I'm looking forward to seeing what you guys have planned for future releases.” Zaaron

It gives you a great snapshot of what all the heroes offer, whether that is their articles, podcasts, courses, etc.” Joannie

I've only been using it for a few days, but already it's becoming one of the most used Apps. I'm loving the clean interface and quick access to info that really make a difference in my life.” Jay

“Thriverapp provides a constant supply of amazing content which you can learn from.” Matt

Our primary target audience

Male and female aged between 25 and 48, living in the USA, UK and ANZ.

Interested in entrepreneurship, health, wellness and personal development.

Learn by consuming mobile content from:

Niche websites and blogs
Podcasts
YouTube
EDMs

They are fans of; Tim Ferriss, Gary Vaynerchuk, Gretchen Rubin, Richard Branson, Jeff Bezos, Elon Musk, Arianna Huffington, Jack Dorsey, Dave Asprey, Deepak Chopra, Simon Sinek, Malala Yousafzai, Tony Robbins, James Clear, Seth Godin and many more

The challenges they have in improving themselves personally and professionally include:

Time-poor
Knowing where to start?
Too much advice and too many ‘gurus’
Their friends and family don’t understand their journey

How we help: Max, an AI-Powered Life Coach

Providing inspirational content, an engaged and supportive community is super-important, however, without a simple tool to embed learnings into life-changing habits we believe we’re failing in our mission to help people thrive in life...

Max will help our users do just that! He is an AI-Powered Life-Coach with an in-app release date of December 2020. Max will connect our users with the people, content and habits most relevant to what they want to achieve, and work with them to help their new healthy habits become part of their DNA.

With four personalisation options, members can tailor Max to best meet their needs. If they’re into ‘tough love’ for example, “Mad Max” holds them accountable with 6+ daily notifications and brutally honest feedback when they fall behind. Whereas “Motivational”, “Moderate” and “Mellow Max” will offer softer, more varying degrees of in-app motivation and support.

How we help: The Five2Thrive Challenge

There are thousands of things we could be doing to optimise our health and happiness, however, as we’ve discovered at Thriverapp, many of the world’s most exceptional people focus on these five daily activities to excel:

Often the best things in life are simple, however, that doesn’t mean they’re easy. Sometimes we need a little nudge to improve our habits - your F2T Challenge will do just that!

Start to live a happier and healthier life with the 21-day F2T Challenge:

Learn simple daily techniques many of the world’s exceptional people use to excel
Become aware of your personal barriers and enablers to success
Challenge yourself to be accountable for your actions
Embed your own version of the 5-thrives into your daily routine

The challenge has been designed around:

5 common practises (thrives) the world’s best entrepreneurs, athletes, artists and icons do every day to live successful and happy lives
Proven habit-forming, behavioural change and leadership theory
2,000 year old Stoic philosophy
Performance-based coaching